Thursday 1 January 2009

Mason launches own Imprint - Animal Language


Animal Language is a new label from Big Fish Little Fish Music management client Mason. Having burst onto the scene with their groundbreaking ‘Exceeder’; a tune that went on to destroying dance floors and tearing it up the charts in 2006, the foundations have been set for the Dutch pairing of Iason and Coen to create a platform for more forward-thinking music.

The Mason sound follows a simple method. Their understanding of melody and a canny ability to fuses it with technological know-how, sheer musicianship and dance floor savvy creates dance music for the thinking man, but not so clever to be alienating and dull. This is about rocking floors and letting the good time roll.

Already the name for Mason’s ongoing series of mix albums, The Amsterdam Tape is, as you would expect, a signature Mason production. Infectiously hooky and uplifting the warm, squelchy electro pads provide the groove while the smart arrangement of builds and drops ensure things don’t boil over too soon. Bomb!

Kippschwinger dips its toe a little further into the underground with a wickedly druggy low-slung groove and washes of chopped up percussion and effects. The knock out punch comes in the form of huge brassy organ stabs and a cheeky over-riding melody. Subtle and obvious all at the same time, this one is genius.

The Kippschwinger Refurb completes this package. Animal Language releases will include a deconstructed pastiche in an alternative musical style. The Refurb of this first release is an epic 80's piano ballad with a serious nod to Dire Straits. Watch out for future Animal Language 'Refurbs' to include anything from Mariachi to thrash metal mixes!